Double exposure, a unique artistic style, combines pictures to create a single, mesmerizing image. This variation on a theme, run by three talented artists – Andreas Lie, Bojan Jevtic, and Ashley Wood – captures an imaginative concept of two realities overlapping, much like the combination of different business processes, industries, or ideas. The result is a mesmerizing double exposure masterpiece. Straddling the blurred line between fiction and reality, the finished artwork highlights the power of imagination in both daily lives and business processes, using metaphors such as a finely-tuned Swiss watch, traffic-controlled roads, and the ethereal realm to visualize our integration of technology and creativity in seeking efficiency and effectiveness in juggling business needs and customer demands.