Double exposure, a unique artistic style, has become a popular photographic technique among photographers and designers. This style involves combining two or more images to create a striking visual impact. In this example, the artists Andreas Lie, Bojan Jevtic, and Ashley Wood have combined several elements to create an enchanting display.

The scene features a tree bathed in the mesmerizing glow of the rising sun near Lake Chiemsee in Bavaria. The tree’s reflection is exceptionally vibrant, thanks to the shimmering, luminescent particles and the shiny, translucent smoke. It’s as if the optical illusion creating the smoke was also caught by the camera lens. It almost feels like a ghostly presence emanating from the wisps of smoke.

But there’s much more to this captivating image than meets the eye. Just like a finely-tuned Swiss watch with digital gears and intricate circuits, the image also possesses a message beyond aesthetics.

On the surface, the visual serves as an emblem of business process streamlining through the use of IT solutions. The gears and machinery hidden within the intricacy of the image serve to metaphorically depict the efficient backend support afforded by advanced technology. Just as a watch keeps precise time, our business processes can be efficiently managed and maintained with the help of modern tech.

Behind the artistic allure, the collaboration of Lie, Jevtic, and Wood brings forth an ethereal realm, bringing the proverbial ‘imagination tree’ to life and driving home the energetic and magical possibilities inherent in the world of double exposures, combining lush landscape environments with the digital spectacle of the double image ghost effect.